New Miracote Product Technology Groupings
MIRACOTE LAUNCHES NEW PRODUCT TECHNOLOGY GROUPS
It is with great pleasure for the Miracote Team to proudly announce a new and exciting key product marketing transformation for the Miracote Division of Crossfield Products that will spearhead us into this next decade and beyond.
In order to generate and foster greater Miracote brand awareness, distinction and product name recognition, Crossfield Products Corp. has recently acquired several distinctive registered trademarks for our core Miracote product technologies. For the benefit of our distribution channel partners, specialty contractors, sales representatives, specifiers and the public in general, these newly acquired trademarks significantly enhance our ability to distinguish and identify Miracote’s individual product and system offerings, whether currently available or in the future, into distinct Product Technology Groups (PTG’s). As to which PTG a given Miracote product or system falls into is dependent on factors such as product type, description, function and/or physical characteristics. To facilitate the process of identifying what each Product Technology Group signifies, we have provided a succinct tagline that expresses common attributes of the products and systems within each technology group.
NEW PRODUCT TECHNOLOGY GROUPS - TAGLINES AND RELATED PRODUCTS/SYSTEMS:
IMPORTANT FACTS AND HELPFUL INFORMATION ABOUT OUR NEW PTG’S
It is important to note that the current products have not changed in any other manner other than in name which simply leads in with the specific Product Technology Group that each product or system has been assigned to. That is then followed by the traditional name you have become familiar with over the years. In a few cases you will note the product or system name has been shortened as well with the use of an acronym. For example, the product MiraCote Microtopping DP will be converted to MiraCote MT-DP. In few instances there has been a complete change in the former product or system name. Specifically, a popular Miracote system known as Miracote M-E (mechanical-equipment room) Flooring will become MiraFlex BRF (Boiler Room Flooring). For your convenience we have prepared a quick reference document in pdf format entitled “New Miracote Product Line” which lists all of our new Product Technology Groups, associated taglines, new and former product names to help you through this transition.
Click Here for the "New Miracote Product Line" PDF Document
